Google announces first price auction method for 'Ad Manager'
Shortpedia
Content Team
Image Credit: shortpedia
To create a fair and transparent market for its partners, Google is incorporating the first price auction method on its online advertisement service Ad Manager, specifically concerning ad sales for display and video inventory products. Launched in June 2018, Ad Manager worked on second price auction method until now wherein highest bidder bought the product for the second-highest bid rather than on his own highest.
