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Danish start-up company bought by Apple to boost its AR push

Shortpedia

Content Team
Image Credit: Shortpedia

Apple has bought a Danish start-up, Spektral, which has a software that erases the backgrounds from the videos immediately. The news of purchase didn’t come out until a Danish newspaper broke it on Thursday. For $30 million, the deal was closed in December 2017, Fortune noted. Earlier, Spektral was known by ‘CloudCutout’. Apple’s step has come to boost its AR technology and Spektral fits best in it due to its skills.