97% indian tourists want to travel in a ‘sustainable’ manner in 2018
Megha Jain
Content Head
A study states that 97% Indian tourists want to travel in a sustainable manner on their next vacation and they would be willing to spend more money for the same. Dutch e-travel firm Booking.com conducted the research stating 88% tourists would want to spend more money for sustainable tourism. They also found that after Indian tourists, Brazilian and Chinese tourists were the most willing to pay the premium.
