Zee5 set to launch TikTok-like product ‘HiPi’ within its app
Shortpedia
Content Team
Image Credit: shortpedia
Zee5 has been harbouring lofty ambitions in the digital content space. Since its launch in mid-2018, the OTT platform is in competition with MX Player and ALTBalaji to corner more eyeballs and subscriptions. Widening its horizon, Zee5 is set to launch a short video entertainment feature, a TikTok competitor, as early as next month. Instead of launching a separate app, the short video feature will be integrated with the Zee5 app.
