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YouTube acquires video commerce startup Simsim

Shortpedia

Content Team
Image Credit: shortpedia

YouTube has acquired video commerce startup Simsim for an undisclosed amount. The Google-owned company said that it has signed a definitive agreement to acquire the Delhi-based startup and expects to complete the transaction in the coming weeks. After Shop101, Simsim will be the second acquisition in the social commerce space to be acquired in 2021.