YouTube acquires video commerce startup Simsim
Shortpedia
Content TeamImage Credit: shortpedia
YouTube has acquired video commerce startup Simsim for an undisclosed amount. The Google-owned company said that it has signed a definitive agreement to acquire the Delhi-based startup and expects to complete the transaction in the coming weeks. After Shop101, Simsim will be the second acquisition in the social commerce space to be acquired in 2021.