TikTok to overtake Twitter, Snapchat ad share this year: Report
Shortpedia
Content Team
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TikTok's meteoric rise has baffled Meta as the Chinese short-video app is set to overtake the global advertising share of micro-blogging platform Twitter and photo-sharing platform Snapchat this year. Moreover, TikTok is predicted to catch up with Google-owned YouTube by clocking $23.6 billion in ad revenue by 2024, reports The Guardian. "Last year, it overtook the global ad take of Snapchat," the report said on Saturday.
