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Snapchat pulls Juneteenth 'Smile and Break the Chains' selfie filter soon after launching it

Shortpedia

Content Team
Image Credit: shortpedia

Snapchat removed the app's selfie filter meant to celebrate Juneteenth that asked users to smile and break the chains to unlock the augmented-reality animation. Snap, the parent company of Snapchat, apologized for the Juneteenth filter after facing backlash from the users and pulled it soon after launching. "We deeply apologize to the members of the Snapchat community who found this Lens offensive,"a company spokesperson said.