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PhonePe grabs 6 sponsorships for IPL 2021

Shortpedia

Content Team
Image Credit: Shortpedia

In its biggest-ever marketing push, digital payments platform PhonePe on Thursday said that it has taken up six different sponsorships for IPL 2021. The focus of the marketing activities will largely be on expanding the user base from 280 million currently to 500 million by December 2022 and drive preference for PhonePe among millions of new-to-digital users, PhonePe said.