Microsoft considered selling Bing search engine to Apple in 2020
Shortpedia
Content Team
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In 2020, Microsoft considered selling its Bing search engine to Apple, reported Bloomberg citing sources familiar with the matter. If the deal had gone through, Bing could have become the default search engine on Apple devices, potentially replacing Google. Microsoft bigwigs met with Apple's services boss, Eddy Cue, to see if Apple might want to buy Bing. But the talks were just exploratory and never got too serious.
