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Instagram launches new 'Shop' tab section exclusively for product drops

Shortpedia

Content Team
Image Credit: shortpedia

In yet another move markedly reducing dependency on advertising revenue, Instagram has announced that it will add a new section called "Drops" under the Shop tab on the app. The term "drop" is used to drum up hype and exclusivity in the streetwear fashion scene for products that release in limited quantities. Customers can view limited-run items that drop for sale.