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Google Shopping search results introduce racial profiling of black-owned businesses

Shortpedia

Content Team
Image Credit: Shortpedia

Google has updated shopping search results to make it easier for consumers to identify products sold by black-owned businesses. The update coincides with Black History Month and comes after Google's claims that search interest in black-owned businesses has increased 600 percent in the past year. Google's latest move will satisfy the interest by showing "Black-owned" label on product pages in the Shopping tab.