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Google gets serious about AR again, acquires "smart-glasses" company North

Shortpedia

Content Team
Image Credit: shortpedia

Following the footsteps of players like Apple, Microsoft, and Facebook, internet giant Google is also joining the bandwagon of Augmented Reality or AR. The company has acquired North, a Canada-based start-up that has been making and selling relatively thin and normal-looking AR-powered smart glasses called Focals. While acquiring an AR glasses company signals a direct move into the category, Google appears to have a bigger plan.