India-Pakistan encounter reached 167 million viewers; becomes most watched T20I
Shortpedia
Content Team
Image Credit: Disney+ Hotstar
The ICC Men’s T20 World Cup 2021 delivered exceptional viewership on Star India network, the official broadcaster of the event, registering a cumulative reach of 238* million till last week (qualifiers + first 12 games of Super 12 stage). With a reach of 167 million*, the highly-anticipated India-Pakistan clash on October 24th, an event that saw the arch-rivals meet at an ICC tournament after two years, is now the most viewed T20I match.
