The trade name "Mercedes" was legally registered (1903)
The trademark "Mercedes" was legally registered in 1903. Mercedes Ramona's father hung a large portrait of her at the 1902 Paris Automobile Exhibition. After Daimler-Motoren-Gesellschaft registered Mercedes as a trademark in 1902, he legally changed his name to Jellinek-Mercedes in 1903. Her name is a Spanish name that means "mercy."
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