William Keith Kellogg established the Kellogg Cereal Company on February 19, 1906.
Kellogg's, full name Kellogg Company, is a major American manufacturer of ready-to-eat cereals and other food items. Kellogg's Corn Flakes were among the first and are now among the most popular morning cereals in the United States. The company's headquarters are in Battle Creek, Michigan.
The Sanitas Food Company was formed in 1900 by the brothers W.K. Kellogg and Dr. John H. Kellogg, who had invented a way of making crispy, flavorful flakes of processed grain that proved popular among patients at Dr. Kellogg's Battle Creek Sanitarium. W.K. Kellogg finally bought out his brother and founded the Battle Creek Toasted Corn Flake Company in 1906. The firm thrived because to new advertising strategies and advances in cereal quality.
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