That night owls witnessed MTV's first broadcast, which aired at 12:01 a.m. on a single northern New Jersey cable system on August 1, 1981
That night owls witnessed MTV's first broadcast, which aired at 12:01 a.m. on a single northern New Jersey cable system on August 1, 1981. The network quickly spread to cable systems across the country, and record labels rushed to secure large video budgets. The lavish, grand-scale productions that accompanied singles from then on would contribute to the network's continued success.
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