The result was one of the most massive automotive and commercial debuts in history. The Mustang, which had been under development since 1961, was launched through billboards, television specials, advertising, and, most significantly, in-person interaction. The Mustang had its public premiere on April 14, 1964, for the press, then on April 17, 1964, for the general public. The ceremonial opening took place at the Ford Pavilion, also known as the Wonder Rotunda, which was the largest exhibit of the New York World's Fair.
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