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Why is 'Boycott Malabar Gold' trending on Twitter?

Shortpedia

Content Team
Image Credit: Multivu

Another day, another call for a boycott! This time it’s for Malabar Gold. The jewellery brand is currently facing wrath of netizens for an advertisement. The ad features Kareena Kapoor Khan and it’s for Akshaya Tritiya, a festival considered auspicious for purchasing gold among Hindus. In the advertisement, Kareena is seen wearing a pink lehenga, paired with an elaborate diamond neckpiece, earrings, and a maang tika.