Viacom18 bags BCCI digital and TV media rights
Shortpedia
Content Team
Image Credit: NewsBytes
Viacom18 has bagged the media rights of BCCI's matches at home apart from the Indian Premier League. Viacom18, which broadcasts live action on the Jio Cinema and Sports 18 television channel, has won both digital as well as television rights. Viacom18 has agreed to shell out a price of Rs. 67.8 crore per game and Rs. 5,963 crore for the period 2023-27.
