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TikTok adds text-only content to challenge X and Instagram's Threads

Shortpedia

Content Team
Image Credit: ndtv

When it comes to short-form videos, there isn't anyone that does it like TikTok. The Chinese platform dominates that space. Now, it is eyeing short-form text posts. The social media site has introduced text-only posts to challenge the likes of Meta's Threads or X (formerly Twitter). The move could lead to an interesting dynamic shift in the heavily video-oriented TikTok.