Rural India drives internet penetration with 351 Mn users: IAMAI Report
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Internet penetration in rural India has grown 37% year-on-year (YoY) clocking 351 Mn active users in 2021. On the other hand, internet usage in urban cities of India has slightly grown at a mere 2% YoY to 341 Mn active users in the corresponding period, as per a ICUBE 2021 study, conducted by IAMAI and KANTAR. The ICUBE 2021 report named ‘Internet in India’ covered over 77,000 Indian households.
