Layer'r Shot controversial ads row: ASCI releases guidelines on harmful gender stereotypes
Shortpedia
Content Team
Image Credit: zee news
Advertisement sector watchdog ASCI has issued guidelines on "harmful gender stereotypes", laying down boundaries for unacceptable portrayals and encouraging advertisers to create more progressive gender depictions. The new guidelines mandate that advertisements should not indulge in the "sexual objectification of characters of any gender" or depict people in a sexualised and objectified way for the purposes of titillating viewers.
