India's MICE tourism less than 1% of global convention business
Shortpedia
Content Team
Image Credit: NewsBytes
Despite striving to improve its infrastructure for Meetings, Incentives, Conferences, and Exhibitions (MICE), India holds less than one percent of the world's share in this growing industry, IANS reported, citing a recent report by a high-level Parliamentary committee. The panel reportedly blamed the country's lack of focus on MICE tourism, the absence of a system for capturing event information and preparing winning bids, the high tax structure and costs, and the lack of standardized processes and services for this trend.
