Following immense online uproar, Zomato deletes its controversial 'Kachra' advertisement
Shortpedia
Content Team
Image Credit: twitter
After being relentlessly bashed online over its recent controversial Kachra advertisement, food delivery app Zomato has deleted the clip. The advertisement—which promoted recycling and went live two days ago—featured Kachra, a memorable Dalit character from Ashutosh Gowariker's epic period drama Lagaan. However, the character was portrayed at the lowest rung of the societal ladder, and its inclusion in the ad heavily vexed netizens.
