'Sob stories are a marketing gimmick' says Sonu Nigam on Indian Idol 12 controversy
Shortpedia
Content Team
Image Credit: Shortpedia
Sonu Nigam had an interesting take on the Indian Idol controversies in the past few weeks and he delved deeper into it in an interview with a leading daily. In a conversation with Etimes, he revealed that the reason reality shows are inundated with sob stories is because they work and increase viewership. He called it a 'marketing thing'. He said, If they weren’t working (sob stories), it would not be happening so often on reality shows.
