Won’t renew some partnerships with BCCI, ICC, FIFA: BYJU’S CEO Raveendran
Shortpedia
Content Team
Image Credit: business today
India’s highest-valued startup BYJU’S has reportedly decided against renewing some branding partnerships with the Board of Control for Cricket in India (BCCI), International Cricket Council (ICC), and Federation Internationale de Football Association (FIFA). According to reports, the company invested $30-40 Mn in the FIFA sponsorship, while it spent another $55 Mn on the BCCI sponsorship.
