Uber takes on Ola
Megha Jain
Content Head
Uber India launched its first-ever TV campaign on Wednesday, its first in the four years it has been in India. 'Apnapan' or togetherness is its core theme. Uber had previously launched its digital ad film called 'Move Forward' in September last year and now Uber has taken to television as it looks to expand its base of customers and take on rival Ola.
