Stringent licensing agreement with Reliance welcome Shein on India re-entry
Shortpedia
Content Team
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For reentering the Indian market, Chinese fast fashion brand Shein reportedly needed to adhere to a strict licensing deal with Reliance Industries Ltd. Under the agreement, Shein will require Reliance Retail to fully own the domestic business, Bloomberg reported citing sources. Moreover, Shein will offer production support and training to more than 25,000 small and mid-sized local suppliers so they can produce Shein-branded products globally.
