Nykaa acquires Pipa Bella as it targets offline expansion armed with private labels
Megha Jain
Content Head
Image Credit: shortpedia
Mumbai-based omnichannel lifestyle retailer Nykaa on Monday (April 12) announced the acquisition of online jewellery brand Pipa Bella to capture the growing market for contemporary fashion jewellery in India. The companies have not not disclosed any financial details of the deal, which was carried out through Nykaa Fashion, the ecommerce unicorn’s fashion platform.
