Nothing's new sub-brand CMF to compete in budget wearable segment
Shortpedia
Content Team
Image Credit: slashgear
Nothing has introduced a new sub-brand, CMF by Nothing, aimed at offering more affordable, design-led devices, starting with a smartwatch and a set of earphones. This move allows the UK-based company to reach a wider audience while maintaining its premium product line. The announcement comes on the heels of the brand's reveal of Phone (2), an upgraded smartphone that builds on its first-generation device.
