Lotus Herbals backs TV actress Anita Hassanandani’s D2C startup Better Beauty
Shortpedia
Content Team
Image Credit: Social media
TV Actress Anita Hassanandani-led direct-to-customer (D2C) startup Better Beauty has raised $200K from Indian cosmetic brand Lotus Herbals. Better Beauty plans to utilise the funds for brand marketing, research and development, and grow its offline presence. Further, the startup plans to use the fresh capital to expand the team, enhance product offerings, and make acquisitions.
