Losing IPL Digital Rights May Cost Disney+Hotstar 15-25 Mn Subscribers
Shortpedia
Content Team
Image Credit: inside sport
Disney Star lost to Reliance-owned Viacom18 for the right to broadcast IPL on digital platforms, ending its five-year monopoly on IPL media rights. Viacom18 won the digital rights for both exclusive and non-exclusive matches, Packages B and C, for a collective INR 23,758 Cr. According to multiple analysts, Disney+Hotstar is set to lose out on anywhere between 15-25 Mn subscribers after losing out on IPL rights
