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IRDAI fines PolicyBazaar over ‘misleading’ SMS ad campaign

Shortpedia

Content Team
Image Credit: Inc42

Insurance aggregator PolicyBazaar has been slapped with a fine of INR 24 Lakh by the Insurance Regulatory and Development Authority of India (IRDAI) for flouting norms related to SMS advertising, an order issued by the insurance regulatory body said. The fine comes after PolicyBazaar had sent SMS messages to 10 Lakh customers between March and April 2020 about a rise in insurance premium prices.