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Haldiram's reaches out to US; all thanks to Amazon

Haldiram&rsquos has US FDA approved selection

Shortpedia

Content Team
Image Credit: Shortpedia

Popular Indian snack and sweet brand, Haldiram's has now entered into the US e-commerce market through Amazon's Global Selling Program. This will help them expand and increase the penetration into the US market which contributes to 40% of their annual revenues from offline exports. Currently, Haldiram’s has US FDA approved selection. The sentiment that Indians will have a growing appetite for snacks that remind them of home.


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