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GCL acquires D2C healthy snack brand TBH

Shortpedia

Content Team
Image Credit: Inc42

Sanjay Ghodawat Group’s FMCG arm Ghodawat Consumer Limited (GCL) has acquired Delhi-based startup To Be Honest (TBH) for an undisclosed amount. With this, TBH’s entire team will join GCL and continue to develop a portfolio of healthy snacking food. The startup will also become a part of GCL’s Impulse division. The acquisition will help GCL to expand its product offerings by adding low-calorie snacks to existing food products.