Fitness unicorn Cult.fit acquires four at-home equipment brands
Shortpedia
Content Team
Image Credit: justdial
Fitness and wellness unicorn Cult.fit has acquired cardio equipment brands, RPM fitness, Fitkit, and Onefitplus and the bicycle brand Urban Terrain, in a bid to consolidate its position in the fitness D2C space. With the acquisition of Urban Terrain, Cult.fit has forayed in the bicycle business. The brands were built and scaled by Mohit Mathur (CEO) and his team at Shoora Retail.
