Adani Wilmar acquires Kohinoor Rice to strengthen its position in food FMCG segment
Shortpedia
Content Team
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FMCG firm Adani Wilmar Limited on Tuesday said it has bought popular rice brand Kohinoor from McCormick Switzerland GMBH for an undisclosed amount. The acquisition would give Adani Wilmar Limited (AWL) exclusive rights over the brand 'Kohinoor' basmati rice along with 'Ready to Cook', 'Ready to Eat' curries and meals portfolio under the Kohinoor Brand umbrella in India, Adani Wilmar Limited said in a statement.
