UK watchdog raises alarm over Live Face Recognition tech in public places
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The chief data protection regulator in the UK has expressed grave concerns over the inappropriate use of live facial recognition (LFR) technology in public places. Unlike CCTV, LFR and its algorithms can automatically identify who you are and infer sensitive details about you. It can be used to instantly profile people to serve up personalised adverts or match their images against known shoplifters as they do their weekly grocery shop.