Twitter begins testing 'Shops' feature to grow ecommerce
Image Credit: Shortpedia
Twitter Inc will experiment with allowing companies to showcase up to 50 products for sale on their profiles, the company said on Wednesday, part of an effort to gain a piece of the $45 billion U.S. market for so-called social commerce. Facebook and Instagram, which are owned by Meta Platforms Inc, have been leaders in social commerce, enabling merchants to set up virtual shops and sell products.