Top-performing 1% of app publishers responsible for 80% of installs, 90% of revenue: Study
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According to Sensor Tower study, top-performing 1% of app publishers were responsible for 80% of 2,960 crores downloads in the September-ending quarter. Only top-performing publishers were able to generate maximum app installs, thus gaining more users. Remaining 99% of app publishers were able to generate just 20% of total installs which is 600 crores. The app market has changed exponentially in the last few years.