Number Of Prime subscribers doubled during Prime day, Claims Amazon India
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Video streaming platform Amazon Prime, run by ecommerce giant Amazon witnessed a surge as its new subscriber base doubled during August’s Prime Day Sales as compared to last year. Globally, it claims that Prime members saved $1.4 Mn in the two day sale. The Prime Day sale on August 6-7 saw more than 65% new members outside top 10 cities. Amazon introduced the Prime Day Sale exclusively for Prime members in 2017 in India.