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No iPhone 15 Ultra: Apple to retain 'Pro Max' branding

Shortpedia
Content Team
Image Credit: NewsBytes

Apple is set to debut its iPhone 15 lineup at its "Wonderlust" event on Tuesday. According to the latest report from Bloomberg's Mark Gurman, the Cupertino giant will retain the "Pro Max" branding for its range-topping model in the series, debunking rumors of a potential "iPhone 15 Ultra" moniker. That said, the iPhone 15 Pro Max (and the 15 Pro) will likely feature a new design, titanium sides, and hardware upgrades, setting it apart from the non-Pro models.


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