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Meta's new AI ad tech aims to reduce discrimination

Shortpedia
Content Team
Image Credit: engadget

In a bid to address concerns about its ads being discriminatory, Meta has rolled out some changes to ensure that the real audience for an ad matches closely with the target audience. Dubbed Variance Reduction System (VRS), it is meant to ensure that ads are not biased toward certain cultural groups. The update is part of a settlement with the Department of Justice (DOJ).


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