Meta expands 'Ads on Reels' monetisation programme with new performance-based payout model for creators
Image Credit: gadgets360
Meta (formerly Facebook) has announced that it is updating and expanding its Ads on Reels test (or monetisation programme) on Facebook, making it possible for more creators to earn money for engaging reels. The company said it will start testing the programme on Instagram in the coming weeks. Meta is also evolving the programme by testing a new payout model that pays creators based on the performance of their public reels, not the earnings of ads on their reels.