Jack Dorsey tests his own social network to rival Twitter now led by Musk
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As he stepped down as Twitter CEO for the second and final time in November 2021, Jack Dorsey wrote that being founder-led marks the failure of a company. Earlier this year, he tweeted that Twitter becoming a company was his biggest regret. All along, Dorsey had been building a decentralised social media alternative to Twitter and Facebook, which he is now testing as Musk takes control of the platform that he developed.