Instagram reduces creators’ payouts for making Reels by 70%: Report
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Meta-owned Instagram has reportedly slashed creators` payout by as much as 70 per cent while increasing target metrics for monetisation for them on the platform. According to The Financial Times, their payments are down as much as 70 per cent per view and videos need millions more views for creators to get paid. Creators said that changes in the Instagram payout system have not been explained by the social network.