India's video OTT market to touch $12.5 Bn by 2030: Report
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India's video OTT market is expected to touch USD 12.5 billion by 2030 from about USD 1.5 billion in 2021 on the back of access to better networks, digital connectivity and smartphones, according to a report by RBSA Advisors. The report noted that the next wave of growth in the OTT landscape will come from tier II, III and IV cities and the Indian language speaking population.