Google vows no new user tracking in Chrome ad data changes
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Google says it won't develop new ways to follow individual users across the internet after it phases out existing ad tracking technology from Chrome browsers in an upcoming overhaul aimed at tightening up privacy. The digital giant has been working on proposals to remove from Chrome so-called third party cookies, which are snippets of code used by a website's advertisers to record browsing history in order to show users personalised ads.