Google says leaked documents related to search algorithm are real
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Google has verified the authenticity of 2,500 leaked internal documents that outline the data it collects and potentially uses in its search ranking algorithm. The documents were first exposed by SEO experts Rand Fishkin and Mike King. These papers offer an unprecedented, albeit unclear, glimpse into one of the web's most influential systems. Google spokesperson Davis Thompson urged caution when making assumptions about Search based on these leaked documents which contain "out-of-context, outdated, or incomplete information."