Google Pay has highest reach, Paytm leads in transactions: India Payments Report
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With the rise in adoption of digital payments across the country, the third party payments app are witnessing a huge spike in reach, transactions and engagements. According to KalaGato’s latest teardown report on UPI-enabled fintech platforms from November 2020, Google Pay has emerged as the most dominant payments app in terms of reach among internet users with 65% reach, followed by PhonePe and Paytm as of November 2020.